Competitive Edge 2017-1121

The Power of Story

Our brains are hard-wired for story. From the very beginning of human existence, story has been an important part of communication and preservation. We look for stories everywhere and they touch us evoking a wide range of emotions.

Story can be a valuable tool in the world of business. It helps us touch people and move them to action, it can carry a message that won’t soon be forgotten, and it provides meaning and context. Join us as we take a look at the role story can play in your business.